Kratlo

Write the order once. Everyone gets their copy.

Kratlo is order software for wholesalers. What a rep takes on the phone, what comes in through the web shop and soon WhatsApp becomes one order: the customer's own price, a pick list for the warehouse, a stop for the driver, an invoice that is right.

Open the demo Book a call

The demo is a made-up food wholesaler in The Hague: try it as the owner, a rep or the warehouse, or browse its web shop. Nothing in it is real.

One order. Each copy shows only what its reader needs.

OrderNo. 0142
Customer
Warung Melati, Den Haag
Taken by
Sanne, by phone
QtyDescriptionPrice
4Sunflower oil 5L43,96
1 csPandan essence59,76
10Rice flour 500g16,90
12Coconut oil 500ml71,88

excl. VAT€ 192,50

  1. Office copyF2026-0142
    Sunflower oil 5L4 × 10,99
    Pandan essence 28ml24 × 2,49
    Rice flour 500g8 × 1,69
    Coconut oil 500ml12 × 5,99
    Due in 14 days€ 189,12

    Becomes the invoice. Numbered without gaps, VAT per rate, the agreed price. It bills the 8 bags that were picked, and once issued nobody can change it.

  2. Warehouse copyPick list
    Sunflower oil 5L4 ✓
    Pandan essence 28ml1 case ✓
    Rice flour 500g8 of 10
    Coconut oil 500ml12 ✓
    No price columnMo, aisle 3

    Becomes the pick list. Ticked off on a phone at the shelf, without prices. Two bags short? The rep hears it at once and the truck waits until the customer knows.

  3. Driver copyStop 3 of 9
    Warung MelatiDen Haag
    4 lines, 1 caseBus 2
    Call Ibu Srione tap
    Photo at the doorrequired
    Delivered 10:42Ricardo

    Becomes the route. Runs planned on a map, stops on the driver's phone, a photo as proof. The invoice follows by mail with the photo attached.

Without it, an order changes hands five times.

The rep writes it down and drives it back. A WhatsApp gets buried. The price is the one in someone's head. The warehouse picks less and nobody tells the customer. On Friday someone types it all into invoices. Each handover is a place to lose something.

The right price, with the reason written next to it.

Agreed prices per customer or group, volume steps, sales with an end date, per unit or per case. Kratlo takes the lowest price that applies and keeps why, so "why did they pay this?" still has an answer next year.

Price explanationSunflower oil 5L · Warung Melati
List price
11,99
Restaurants group, 5 % off
11,39
Agreed with Warung Melati, until 31 Dec
10,99
Lowest valid price wins. A change needs the owner's approval.

The copies, on real screens.

Screenshots of the working app, made-up data and all. CrateHub is the made-up wholesaler in them: your own name, logo and colors go in its place. The app speaks Dutch and English.

The web shop: banners, category tiles and product cards with a buy box
The customer's orderThe web shop, in the wholesaler's colors. A stranger's order waits until a rep checks it.
The WhatsApp inbox: Warung Melati's message beside the order screen, the word pandan in the message has found Pandan essence
WhatsAppEvery number is a ticket, given to a colleague. Start order puts the chat beside the order screen, and product words in the message are links. Messages come in from real WhatsApp once that link is built.
A rep's new order on a phone, with the customer's own prices
The top sheetThe rep writes the order on a phone, at the counter.
The pick checklist on a phone: two lines ticked, one open, no prices
Warehouse copyScan the QR on the pick list, tick lines at the shelf.
The driver's phone page: the first stop with a call button and cash to collect
Driver copyStops in route order, a call button, cash to collect.
The office's order list: every order with its status, warehouse state, payment and total
Office copyEvery order in one list, wherever it came from: confirmed, picking, out for delivery, paid or not.

Your web shop, in your look.

Your staff change the web shop themselves, no developer needed. A banner is words on one of your colors or a picture you made yourself, with where a click goes, the order, a start and end date and a link to a sale price. Today's fresh products go on their own list every morning.

Your logo, name and four colors come from one folder and are used everywhere: the app, the web shop, the invoices and the mails. Each person can switch to dark mode or easy read, and seasonal looks switch on by themselves.

The banner editor: title, text and button on a house color, and where a click goes
Banner editorA banner with your words on your own color, in two minutes.
The web shop in the wholesaler's own colors The same web shop in dark mode The same web shop in the easy-read look: bigger text, black on white The same web shop in a Halloween look that switches on by itself in late October
The same web shop in each look. People switch dark mode and easy read on themselves; seasons switch on by date.

What changes on Monday morning.

TodayWith Kratlo
Orders on paper, in WhatsApp, in someone's headOne order list: who, when, what, at what price
The rep drives back to hand over notesThe rep enters it on a phone; the warehouse sees it at once
Short picks found at the customer's doorThe rep is told, the truck waits, the invoice follows what was picked
Invoices typed at the end of the weekAn invoice from the order in one click
"Who changed this price?"Every change shows who, when, the old and the new value
Customers must learn a new systemCustomers change nothing; the web shop is optional

What is built, and what is not yet.

Works today9 of 9 picked
  • Rep portal on phone and laptop
  • Web shop with banners; a rep checks guest orders
  • A WhatsApp inbox: a ticket per number, assigned to a colleague, the order taken from the chat
  • Prices per customer, group, unit and volume, with approval
  • Pick board and phone checklist, short-pick alerts
  • Trucks, routes on a map, the driver's phone page with photo proof
  • PDF invoices, payments, overdue on the dashboard
  • Roles, login by email link, a full change history
  • Your logo and colors, Dutch and English, hourly backups
Coming next0 of 5 picked
  • The link to real WhatsApp, with AI that reads the order and a person who confirms it
  • Customer accounts with their own prices and history
  • Accounting export and credit notes
  • Stock levels and purchasing
  • Live truck tracking

Questions owners ask.

We already have software.

Kratlo is the front of the business: taking orders and everything the customer sees. It does not replace your accounting or stock system on day one. The web shop on its own is the smallest start.

Our customers will not use a web shop.

They do not have to. They keep calling their rep, and the rep is faster today. WhatsApp ordering will meet customers where they already are.

What if the AI misreads a WhatsApp message?

Anything that comes from WhatsApp or AI is a draft. A person reads it and confirms it before it becomes an order.

Where does our data live?

In your own installation, never next to another wholesaler's. Everything is backed up every hour and can be restored with one command.

Can it handle our special prices?

Per customer, per price group, per product or category, per unit, with volume steps and end dates, and the owner approves changes.